The Container Store Supports the American Heart Association

The Container Store is proud to announce that we've selected the American Heart Association, the world's leading nonprofit organization focused on heart and brain health for all, as our national nonprofit partner! We're joining their Life Is Why™ cause marketing campaign, which inspires consumers to celebrate their reasons to live healthier, longer lives.

"For the first time, we have selected a national nonprofit partner that engages both our customers and employees in meaningful ways year-round," says The Container Store's Executive Vice President of Human Resources, John Marazio. "We identified the American Heart Association as a partner with a cause that aligns with our brand purpose of transforming lives through the power of organization and the positive impact it has on a person's wellbeing. We have long been an advocate and supporter of brain health. Recognizing the connection between brain health and heart health, we are proud to support their efforts in fighting cardiovascular disease and stroke by investing in research and educating people about prevention and treatment."

Throughout February and March, customers of our store locations will have the opportunity to make a donation at checkout to fuel the mission of the American Heart Association during American Heart Month. Our additional efforts throughout the year will include:

• Seasonal donation campaigns
• A product co-venture benefiting Life is Why
• Employee participation in Heart Walk Teams
• Internal events raising awareness about the importance of heart health

"Life is Why campaigns make such a big impact on the mission of the American Heart Association," says Susan Wetzel, American Heart Association Dallas board member and 2024 Go Red for Women co-chair. Stacy Nahas, fellow board member and co-chair, agrees: "With the work of American Heart Association and the support of The Container Store through their Life is Why campaign, we can continue to give families more memories with their loved ones."

Donations through the Life is Why campaign - no matter the amount - allow them to implement initiatives such as:

• Funding research that can improve the health outcomes of heart and stroke patients.
• Training more than 2.5 million high school students in CPR annually.
• Supporting the work of local entrepreneurs and organizations working to improve health outcomes in under-resourced communities.